The LeBron James homecoming is almost here, with the Cavs taking on the Knicks at 8 p.m. ET tonight. Nike revealed a chilling ad titled “Together,” Lebron breaks down the Cavs huddle with the whole city of Cleveland. I normally hate watching commercials, but this one was really good. Nike has always been good at making commercials, but this might be the best one of recent memory for me. I’ve never seen an opening game in any sport get this much coverage and we will probably never see this again. The city of Cleveland has not been apart of a championship team since 1964, when the Browns won the NFL Championship. With the greatest player of our time returning to his home town, there is a good chance that streak may end this season.
LeBron tells his teammates they are playing for Cleveland. Here is my favorite quote from the commercial “Every single night, every single practice, every single game, we gotta give it all we got. Cuz’ they gon’ ride with us. Everything that we do on this floor is because of this city. We owe them. We gon’ grind for this city. They gon’ support us, man, but we gotta give it all back to them. We get it done. The toughness that we have on the court is gon’ come from this city. Everybody. The whole city of Cleveland. That’s what it’s all about. It’s time to bring ’em something special.”